Britax Introduce New Technology Protecting Children In Boosters

Tuesday, 20 October 2015
One thing I'm really cautious about since becoming a parent is my children's safety within the car. Not just when I'm driving but when they are in the car with anyone. I also find myself attracted to cars and drivers who don't have their children seated correctly and the harm this could cause really upsets me. It's safer for children to travel in high backed boosters for as long as possible, however research has shown that a 3-point seat belt may not be enough. The new extension provides a transformation from a traditional 3-point seat belt to a 4-point one.

CAR SAFETY SPECIALIST BRITAX INTRODUCES NEW TECHNOLOGY TO PROTECT CHILDREN IN BOOSTER SEATS -SecureGuard helps to reduce abdominal forces by up to 35 per cent in the event of an accident-

UK, October 2015 – Children love to move around in their car seat, but research shows that wriggling, sleeping and turning can compromise their safety – even when secured by a 3-point seat belt in a booster seat[i]. Today, responding to concerns from experts and parents[ii], car safety specialist Britax introduces SecureGuard, a seat belt extension proven to reduce abdominal forces in the event of a collision.

Every car journey is an adventure for a child, but in a booster seat the adult seat belt easily rides up to lie across the child’s belly due to movement in the car seat. One study[iii] shows that children in highback booster seats spend around 20 minutes of a one-hour drive in a slouched posture, confirming previous studies suggesting that children do not always sit upright in the car.

In the event of an accident, frontal collisions are the most common[iv], and a displaced seat belt in a booster seat makes the abdominal area much more vulnerable. In fact, abdominal injuries in frontal collisions represent 30 per cent of injuries for children in booster seats.
Introducing SecureGuard – the 4-point seat belt.

To improve the protection of a child’s abdominal area while in a booster seat, car safety specialist Britax has developed a solution to prevent the lap belt from moving upwards during the course of a car journey. SecureGuard is an extension that is easily clipped onto the existing seat belt, making it a fourth anchor point which ensures that the adult lap belt remains in the optimal position over the pelvic bones, even when a child moves around in their seat. It’s the first time this technology has been used in Europe, further establishing Britax as a safety leader.

Car crash tests show that the technology reduces the abdominal forces by up to 35% compared to a car seat not using SecureGuard, keeping children in the safest possible position within their seat while allowing them freedom to move.

Paul Gustavsson, CEO Britax Childcare says: “Anyone who has travelled with a child knows that they like to move about in their seat, and a parent’s main concern is to care for their safety while they do so. This innovative technology is proven to keep children safer in booster seats, so we are very proud to bring it to parents all over Europe.”

SecureGuard is now available with the highly popular highback booster seats from Britax – the new KIDFIX II XP range, exclusively available through Mothercare with prices starting from £155 in the range. The new ADVANSAFIX II range with SecureGuard, a Group 1-2-3 combination seat, will also be available in selected retailers from October 2015, priced from £250.

Please Note: I am sharing this as part of my role as a Britax Mumbassador, no financial reimbursement has been made.

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